![]() ![]() Adobe has gobbled up much of Apple’s market with their aggressive marketing, and Avid with their cross-grade promotion is cutting into Apple‘s share of the post-production market, but does Avid have what it takes to make not only Final Cut Pro users happy, but to regain much of the market they lost?Īvid may just become the dominate editor’s choice for NLE’s, with support from ACE and the recent significant upgrade to Media Composer. Today’s Market players are still Apple, Adobe and Avid. Apple was able to take 50-60% of Avid’s market. They have long been the industry standard, however that all changed when Apple released Final Cut Pro. We now have Magic Bullet Looks 2 for AVID MC6 which is great for me.Īnyway…enough from me…how is it? Is this your replacement for FCP 7? Let’s hear from Tej… Tej Bebra Avid Media Composer 6 by Tej BebraĪvid has a long history of being a professional editing tool. I then took on Premiere which is serving me very well indeed, but I do also have AVID MC6 so I’m looking at getting back into AVID again, especially now that it has opened up to 3rd party hardware and plug ins. Then I came unstuck when I found that 7 was not using my mac fully, neither its processor nor memory, and then I dumped FCP because of X which I had issues with. That is why I went down the Final Cut route, from 1 through to 7. But it was expensive to buy and needed dedicated hardware ( It has also been software based for some time now though). I was a very proficient and fast Avid editor. For me, like for many, Avid was the first professional NLE, although I learnt to edit tape to tape. Today my good Canadian friend, Tej Bebra, has written an article for me about Avid Media Composer 6. Win a Kessler Crane Stealth Pocket Dolly here and help a great charity! Me and TejĮarlier this week we had an in depth reassessment of FCP X by 7 different editors and it was fascinating reading. ![]()
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